Council Post: 13 Ways To Balance Data Use And Creativity In Your Marketing Campaigns
Date
10.31.25
This Forbes piece highlights how marketers can combine data-driven insights with creative strategy to build more impactful campaigns. It emphasizes using data to guide, not limit, creative thinking—ensuring marketing remains both measurable and imaginative. The balance helps brands stay agile, relevant, and resonant with their audiences.
"We found more than 15 pallets that had been missing for weeks. They were in the racks but weren't recorded in the system. Gather AI helped us recover them instantly."
NFI
"After engaging Gather AI in 2022, we went from 97% to over 99% accuracy. We expect the same gains in cold storage and up to 10X faster cycle counts."
Langham Logistics
"One teammate scans 1,200 locations a day. It used to take four people to count 800."
GEODIS
"We've seen improvements in inventory accuracy upwards of 70%."
Barrett Distribution
"We found more than 15 pallets that had been missing for weeks. They were in the racks but weren't recorded in the system. Gather AI helped us recover them instantly."
NFI
"After engaging Gather AI in 2022, we went from 97% to over 99% accuracy. We expect the same gains in cold storage and up to 10X faster cycle counts."
Langham Logistics
"One teammate scans 1,200 locations a day. It used to take four people to count 800."
GEODIS
"We've seen improvements in inventory accuracy upwards of 70%."
Barrett Distribution
"We found more than 15 pallets that had been missing for weeks. They were in the racks but weren't recorded in the system. Gather AI helped us recover them instantly."
NFI
"After engaging Gather AI in 2022, we went from 97% to over 99% accuracy. We expect the same gains in cold storage and up to 10X faster cycle counts."
Langham Logistics
"One teammate scans 1,200 locations a day. It used to take four people to count 800."
GEODIS
"We've seen improvements in inventory accuracy upwards of 70%."
Barrett Distribution
"We found more than 15 pallets that had been missing for weeks. They were in the racks but weren't recorded in the system. Gather AI helped us recover them instantly."
NFI
"After engaging Gather AI in 2022, we went from 97% to over 99% accuracy. We expect the same gains in cold storage and up to 10X faster cycle counts."
Langham Logistics
"One teammate scans 1,200 locations a day. It used to take four people to count 800."
GEODIS
"We've seen improvements in inventory accuracy upwards of 70%."
Barrett Distribution
"We found more than 15 pallets that had been missing for weeks. They were in the racks but weren't recorded in the system. Gather AI helped us recover them instantly."
NFI
"After engaging Gather AI in 2022, we went from 97% to over 99% accuracy. We expect the same gains in cold storage and up to 10X faster cycle counts."
Langham Logistics
"One teammate scans 1,200 locations a day. It used to take four people to count 800."
GEODIS
"We've seen improvements in inventory accuracy upwards of 70%."
Barrett Distribution
"We found more than 15 pallets that had been missing for weeks. They were in the racks but weren't recorded in the system. Gather AI helped us recover them instantly."
NFI
"After engaging Gather AI in 2022, we went from 97% to over 99% accuracy. We expect the same gains in cold storage and up to 10X faster cycle counts."
Langham Logistics
"One teammate scans 1,200 locations a day. It used to take four people to count 800."
GEODIS
"We've seen improvements in inventory accuracy upwards of 70%."
Barrett Distribution
"We found more than 15 pallets that had been missing for weeks. They were in the racks but weren't recorded in the system. Gather AI helped us recover them instantly."
NFI
"After engaging Gather AI in 2022, we went from 97% to over 99% accuracy. We expect the same gains in cold storage and up to 10X faster cycle counts."
Langham Logistics
"One teammate scans 1,200 locations a day. It used to take four people to count 800."
GEODIS
"We've seen improvements in inventory accuracy upwards of 70%."
Barrett Distribution
"We found more than 15 pallets that had been missing for weeks. They were in the racks but weren't recorded in the system. Gather AI helped us recover them instantly."
NFI
"After engaging Gather AI in 2022, we went from 97% to over 99% accuracy. We expect the same gains in cold storage and up to 10X faster cycle counts."
Langham Logistics
"One teammate scans 1,200 locations a day. It used to take four people to count 800."
GEODIS
"We've seen improvements in inventory accuracy upwards of 70%."
Barrett Distribution